David.Reva

As a Senior Graphic Designer at The GAP/Old Navy, I collaborated closely with Art Directors, Project Managers, and Editorial teams to conceptualize and present dynamic design solutions that elevated the Old Navy brand across various channels. I created custom templates seamlessly aligned with the company's brand guidelines, while also incorporating my own distinctive style. I managed multiple projects in a fast-paced, deadline-driven environment, consistently delivering innovative design solutions with meticulous attention to detail. I maintained a high level of quality control, overseeing Production Artists and ensuring that all mechanical files met my exacting standards for design integrity and brand consistency.

Developed custom templates that were used across all of Old Navy's marketing channels, including print, digital, and in-store. Created innovative design solutions that elevated the Old Navy brand and resonated with target audiences. Managed multiple projects simultaneously, meeting deadlines and delivering high-quality work. Maintained a high level of quality control, ensuring that all design work met company standards.

Impact:

My work at The GAP/Old Navy had a significant impact on the company's branding and marketing efforts. The custom templates that I developed helped to create a more consistent and cohesive brand identity across all channels. My innovative design solutions helped to attract new customers and increase brand awareness. My ability to manage multiple projects simultaneously and meet deadlines ensured that marketing campaigns were launched on time and within budget. My attention to detail and commitment to quality ensured that all design work met company standards.

I am proud of the work that I did at The GAP/Old Navy. I believe that my contributions helped to elevate the Old Navy brand and make it more appealing to target audiences. I am confident that my skills and experience would be a valuable asset to any company looking for a creative and results-oriented Senior Designer/Art Director.

Gordini Gloves is a leading manufacturer of high-performance gloves for skiers, snowboarders, and other outdoor enthusiasts. The company has a long history of innovation and quality, and its products are trusted by some of the world's best athletes. I worked as a Graphic Designer for Libre Design and their client Gordini Gloves, and during that time I had the opportunity to collaborate with directors on various branding and design initiatives. I spearheaded the development of the 2022 Gordini Glove Catalog, which included cover design and brand assets. I also designed pixel-perfect microsites to promote Gordini Gloves' new technology and team riders.

Created a cohesive visual language for the company's marketing materials, including the 2022 Gordini Glove Catalog. Designed pixel-perfect micro-sites that effectively communicated the benefits of Gordini Gloves' new technology. Managed time and projects to make sure they were completed on time and within budget.

My work at Gordini Gloves had a significant impact on the company's branding and marketing efforts. Helped to position Gordini Gloves as a leader in the high-performance glove market. The cohesive visual language created a more consistent and impactful brand experience across all channels. The pixel-perfect micro sites effectively communicated the benefits of Gordini Gloves' new technology and helped to drive sales.

I am proud of the work that I did at Gordini Gloves. I believe that my contributions helped to elevate the company's brand and make it more appealing to target audiences. I am confident that my skills and experience would be a valuable asset to any company looking for a creative and results-oriented Graphic Designer.

Key Takeaways:

• The importance of collaboration with directors and other stakeholders in the design process.

• The need to create a cohesive visual language that is consistent across all channels.

• The importance of attention to detail and quality control in all design work.

• The ability to manage multiple projects simultaneously and meet deadlines.

Summary:

Death By Tequila is a Mexican restaurant in Encinitas, California that was created by a close friend who wanted to bring the flavors of their favorite restaurants and tequila from Valley De Guadalupe to the area. I was approached by the founders to help them with the art direction, logo design, web UI and UX, menu design, and restaurant look and feel.

Designed a logo that is simple, yet stylish, and that reflects the brand's Mexican and California influences.

Create a website that is visually appealing and easy to use.

Design a menu and tequila book that is informative with a playful spirit

Consulted in designing a restaurant that has a warm and inviting atmosphere.

Design eye-catching and rugged apparel that aligns with the surf and skate culture of Southern California.

Death By Tequila has been a success. It has been praised for its food, tequila, and atmosphere. The restaurant has also been featured in several publications, including The San Diego Union-Tribune and Eater San Diego. We worked on content to boost our SEO to make Death By Tequila covering the 1st 10 pages on google search.

I am proud of the work that I did on Death By Tequila. I believe that my Branding design of the logo, website, menu, and restaurant design has helped to create a brand that is both Mexican and California at the same time. I am confident that Death By Tequila will continue to be successful in the future.

Key Takeaways:

• The importance of creating a logo that is visually appealing and reflects the brand's personality.

• The need to create a website that is easy to use and features the brand's products and services.

• The importance of developing a menu that features the brand's signature dishes.

• The need to design a restaurant that has a warm and inviting atmosphere.

• Continue to design new merch to support the brand and brand recognition.

Summary:

As a Senior Designer at Shutterfly, I was responsible for driving innovative design to support marketing growth through omni-channel execution. I worked closely with cross-functional managers, Creative Directors, Project Managers, and Editorial teams to present multiple design solutions per project. I also created templates and toolkits, adhered to the Shutterfly brand standards, and managed other designers and multiple projects in a deadline-driven environment.

Accomplishments:

• Developed innovative design solutions that helped to increase brand awareness and drive sales.

• Collaborated with cross-functional teams to ensure that design solutions met business objectives and requirements.

• Managed multiple projects simultaneously and met deadlines.

• Created templates and toolkits that were used by other designers across the company.

• Ensured that all design work met Shutterfly brand standards.

Impact:

My work at Shutterfly had a significant impact on the company's marketing efforts. The innovative design solutions that I developed helped to increase brand awareness and drive sales. My ability to collaborate with cross-functional teams ensured that design solutions met business objectives and requirements. My ability to manage multiple projects simultaneously and meet deadlines ensured that marketing campaigns were launched on time and within budget. My templates and toolkits were used by other designers across the company, which helped to improve the consistency and quality of design work.

Conclusion:

I am proud of the work that I did at Shutterfly. I believe that my contributions helped to drive the company's growth and make it a leader in the online photo printing industry. I am confident that my skills and experience would be a valuable asset to any company looking for a creative and results-oriented Senior Designer.

Key Takeaways:

• The importance of collaboration with cross-functional teams in the design process.

• The need to develop innovative design solutions that meet business objectives.

• The importance of managing multiple projects simultaneously and meeting deadlines.

• The importance of ensuring that all design work meets brand standards.

The market for kids' drinks is saturated with unhealthy options. Sugary sodas, energy drinks, and juice boxes are all too common, and they're not doing kids' health any favors. That's where Oat'ay comes in. Oat'ay is an enhanced oat milk drink that's made with health and wellness in mind. It's gluten-free, vegan, and has five superfoods and 14 vitamins. It also comes in three delicious flavors: blueberry, orange, and raspberry.

*Oat'ay was a concept company that was created solely for the purpose of a case study. It was never a functioning business.

Summary:

Unhipp is a CBD company that was developed by myself and a childhood friend. We wanted to bring a fun and tasty way of delivering CBD, and we decided to do so by creating a retro brand. The idea was to create a brand that felt like it was from the 1960s or 1970s, a time when people were more carefree and open-minded.

I designed the logo and all the branding, including packaging and the website. I wanted to create a brand that was both fun and visually appealing. I used bright colors and playful fonts, and I incorporated a lot of retro imagery, such as peace signs and tie-dye.

• Created a retro brand that is both fun and visually appealing.

• Developed a logo that is instantly recognizable and memorable.

• Designed packaging that is both eye-catching and functional.

• Created a website that is easy to use and informative.

The Unhipp brand has been well-received by consumers. The retro design is both fun and appealing, and the products are high-quality. The brand has helped to position Unhipp as a leader in the CBD industry.

I am proud of the work that I did on the Unhipp brand. I believe that the retro design is a unique and effective way to market CBD products. I am confident that the brand will continue to be successful in the future.

Key Takeaways:

• The importance of creating a brand that is visually appealing.

• The need to use colors and fonts that are appropriate for the target audience.

• The importance of incorporating imagery that is relevant to the brand's message.

Summary:

Lil Diamond is a brand of healthy drinks for kids that was created to fill a hole that was missing in the market. The company's founders wanted to create a product that was both healthy and fun, and they tasked me with designing a logo and brand guide that would stand out on the shelves.

I designed a logo that was simple, yet playful, and I used bright colors and fun imagery to create a brand that would appeal to kids. I also designed a custom Shopify website that behaved like a funnel, getting users from point A to checkout as quickly as possible.

• Designed a logo that is simple, yet playful, and that stands out on the shelves.

• Used bright colors and fun imagery to create a brand that appeals to kids.

• Designed a custom Shopify website that behaves like a funnel, getting users from point A to checkout as quickly as possible.

Lil Diamond launched in December 2021 and was a huge success. The brand's unique combination of health and fun has resonated with parents and kids alike, and the company has seen rapid growth since its launch.

Conclusion:

I am proud of the work that I did on the Lil Diamond brand. I believe that the logo, brand guide, and website have helped to create a brand that is both healthy and fun, and that appeals to kids and parents alike. I am confident that the brand will continue to be successful in the future.

Key Takeaways:

• The importance of creating a brand that is visually appealing to kids.

• The need to use colors and fonts that are appropriate for the target audience.

• The importance of incorporating imagery that is relevant to the brand's message.

• The importance of designing marketing materials that are eye-catching and memorable.

• The importance of designing a website that is user-friendly and easy to navigate.

Summary:

Hard Fizz is a brand of hard seltzer that is known for its vibrant flavors and its fun and playful branding. I worked as a Senior Graphic Designer for Hard Fizz, and I was responsible for creating large-scale marketing designs, assets for Hard Fizz Headquarters, large-scale pop marketing assets, and social media graphics.

• Created large-scale marketing designs that were eye-catching and memorable.

• Helped design assets for Hard Fizz Headquarters that were both functional and stylish.

• Designed large-scale pop marketing assets that were sure to get attention.

• Created social media graphics that were engaging and on-brand.

My work on the Hard Fizz brand has helped to position the company as a leader in the hard seltzer industry. The vibrant colors and playful designs have helped to attract attention and generate excitement for the brand. The functional and stylish assets for Hard Fizz Headquarters have helped to create a welcoming and inviting space for employees and guests. The large-scale pop marketing assets have helped to generate buzz and excitement for new products and promotions. The engaging and on-brand social media graphics have helped to build a strong following for the brand on social media.

I am proud of the work that I did on the Hard Fizz brand. I believe that the vibrant colors, playful designs, and functional and stylish assets have helped to create a brand that stands out from the competition. I am confident that the brand will continue to be successful in the future.

• The importance of creating a brand that is visually appealing.

• The need to use colors and fonts that are appropriate for the target audience.

• The importance of incorporating imagery that is relevant to the brand's message.

• The importance of creating marketing materials that are eye-catching and memorable.

• The importance of creating assets that are functional and stylish.

• The importance of creating social media graphics that are engaging and on-brand.

Summary:

Andorfins is a brand created by Andi Dorfman, an American television personality, author, and former Assistant District Attorney. The brand offers a variety of products, including apparel, accessories, and a mobile app.

I was approached by Andi to help her build an online presence for Andorfins. We decided to put her site on a Shopify platform, and I got to work designing the web UI and UX.

• Designed a website that is visually appealing and easy to use.

• Incorporated Andi's personal style and brand into the design.

• Created a website that is mobile-friendly and responsive.

• Implemented features that allow users to shop for products, learn more about Andi, and connect with other fans.

The Andorfins website has been a success. It has helped to increase brand awareness and generate sales. The website has also been a valuable tool for Andi to connect with her fans and build a community.

Conclusion:

I am proud of the work that I did on the Andorfins website. I believe that the website has helped to create a strong online presence for the brand. I am confident that the website will continue to be successful in the future.

Key Takeaways:

• The importance of creating a website that is visually appealing and easy to use.

• The need to incorporate the brand's personality and style into the design.

• The importance of creating a website that is mobile-friendly and responsive.

• The need to implement features that allow users to interact with the brand.

Summary:

Squeeze is a brand of apple cider vinegar that is dried into a concentrated stick. We created this product to create a more convenient and portable and better tasting way to consume ACV. I lead the creative team with the art direction, logo design, web UI and UX, and packaging design.

• Designed a logo that is simple, yet stylish, and that reflects the brand's unique selling proposition.

• Created a website that is visually appealing and easy to use.

• Developed packaging that is both functional and stylish.

• Created marketing materials that have helped to generate awareness for the brand.

Squeeze has been a success. The product has been praised for its convenience and taste. The brand has also been featured in several publications, including The New York Times and Forbes. We have developed more skus looking at trending superfoods.

The Squeeze Dried marketing campaign has been successful in generating awareness of the brand. The company has used a variety of marketing channels, including social media, search engine optimization, and influencer marketing. The campaign has been effective in reaching a target audience of health-conscious consumers.

The design of the Squeeze Dried brand is simple and effective. The logo is a combination of a S and a D, which also calls out the initials of our home city of San Diego that make the squeeze mark. The color palette is also light blue but with the option to change due to SKU flavors. The overall branding is consistent and cohesive, and it effectively communicates the company's mission.

The Squeeze Dried brand has been successful from the start. The company's flagship product, the apple cider vinegar stick, has been well-received by consumers. The company is now planning to develop a line of other products, including other types of vinegar sticks and powdered supplements.

Conclusion

The Squeeze Dried brand is a success story. The company has created a product that solves a real problem and has marketed the product effectively. The company is well-positioned to continue to grow in the future.

Marea Coffee is a company that I was brought on to help with art direction, web UI and UX, updated packaging design, and apparel. The company's mission is to create the best-tasting coffee possible while maintaining sustainable livelihoods for the people who grow it.

Design

The new branding for Marea Coffee was designed to be both visually appealing and functional. The overall branding is consistent across all touchpoints, from the website to the packaging to the apparel.

The new Marea Coffee apparel line is a great way to show your support for the company and its mission. The apparel is available in a variety of styles and sizes, so you can find something that fits your personality and lifestyle.

The new Marea Coffee apparel line is a great way to support the company and its mission. The apparel is stylish, comfortable and represents the SoCal Vibe. It is a great way to show your support for the company and its commitment to making a difference in the world.

"Aloha Med Spa is a husband and wife duo who wanted to rebrand their business to reflect their commitment to providing high-quality medical aesthetics services. They wanted a clean, modern look that wasn't too "surfy." We were happy to help them achieve their goals, and we think the new branding is a perfect fit for their business.

The new logo is a simple, minimalist design that features a clean font that was kerned to give it a high-end feel. The color palette is also clean and modern, with burnt red and bone colors to achieve a relaxed feel.

The overall branding is consistent across all touchpoints, from the website to the marketing materials to the spa itself. The new branding is a clear improvement over the old branding, and it will help Aloha Med Spa attract new customers and grow their business."

The target audience for Aloha Med Spa is women and men of all ages who are interested in improving their appearance.

The company's main competitors are other medical aesthetics businesses in the area.

• The company's goals for the rebrand were to:

• Create a more modern and sophisticated look for the brand.

• Differentiate the brand from its competitors.

• Increase brand awareness and attract new customers.

Small Barn is a restaurant located in the heart of Temecula that serves up delicious, farm-to-table cuisine. The restaurant is the brainchild of Chef Angelo Sosa, a Top Chef contestant and renowned chef. I was tasked with branding the restaurant, and I was thrilled to take on the challenge.

I started by creating a logo that was simple, yet elegant. The logo features a barn that represents the exact profile of their future Vinyard Building. We went with a simple black-and-white logo to let the food speak for itself.

I also designed the menu, which features a variety of dishes that showcase Chef Sosa's culinary skills. The menu is clear and concise, and it makes it easy for guests to choose the perfect dish.

In addition to the logo and menu, I also created a brand deck and website for Small Barn. The brand deck is a comprehensive document that outlines the restaurant's branding strategy. The website is a beautiful and informative resource for guests who want to learn more about Small Barn.

I'm proud of the work I did on the branding of Small Barn. I think the restaurant has a strong and cohesive brand that will help it attract new customers and grow its business.

If you're looking for a delicious and memorable dining experience, I highly recommend Small Barn. Make a reservation today and see for yourself why this restaurant is so special."

Here are some additional details that you could include in the brief:

The target audience for Small Barn is people who enjoy farm-to-table cuisine and want to experience the culinary skills of Chef Angelo Sosa.

The company's main competitors are other restaurants in the Temecula area that serve similar cuisine.

Key Takeaways:

• The company's goals for the rebrand were to:

• Create a more modern and sophisticated look for the brand.

• Differentiate the brand from its competitors.

• Increase brand awareness and attract new customers.

Problem:

Hot Nife was a new cannabis company that was looking to establish a strong brand identity. They wanted to create a brand that was both premium and accessible, and that would appeal to a wide range of consumers.

Solution:

I was tasked with the art direction, branding, packaging, website development, and all marketing materials for Hot Nife. I started by creating a logo that was simple and elegant, but that also conveyed the company's premium positioning. The logo features a stylized knife, which represents the company's commitment to quality and craftsmanship.

The website for Hot Nife is a beautiful and informative resource for consumers. The website features high-quality images of the products, and it provides detailed information about each strain. The website also includes a blog section that features articles about cannabis culture and news.

The packaging for Hot Nife's products is also simple and elegant. The packaging features the company's logo and colors, and it is made from high-quality materials. The packaging also includes information about the products, such as the strain, THC content, and terpene profile.

In house video of the Black Gold Line.

Fun shoot at a friends pool to introduce the Palm Springs Pool Collection.

In a day and age when surfing continues to progress with the ‘above the lip’ mentality, power surfing has been put on the backburner. Almost a lost art form.

In an effort to instill these qualities back in the youth, Dragon teamed up with Taylor Knox to teach the kids a thing or two about getting back to the roots of surfing and using a rail.

In the first installment Dragon and Taylor partnered up with Huntington Beach High, Carlsbad High and San Dieguito Academy Surf Team. Taylor’s trainer, Paul Hiniker walked the students through different warm-up routines and training regimes on land, and Taylor instructed a step-by-step tutorial on improving technique and fundamentals.

Power surfing is not lost, and this is our attempt to re-instate it!

The 1st project I worked on was to increase their production lever with a clean intro. They were stoked.

All created in Cinema 4D. I developed the sound design and a lot of different elements to create this short intro.

Graffiti Artist Risky, HAZE on Osiris Shoes Network. For the full article and much more checkout

8 year old Evan Doherty gets to meet and skate with The #1 vert skater in the world Pierre Luc Gagnon "PLG" at the Monster vert ramp.

Fun day shooting with Chad Bartie. Super cool guy.

Marketing video I made for Osiris Shoes

I was hired as the in-house videographer for Fatal Clothing.

The 1st project I created for Fatal Clothing

2013 Look Book

FATAL Clothing sets the standard for the California skate, moto, surf, tattoo and motorcycle lifestyle. Whatever your game is, you can suit up in style with the newest goods from FATAL. Get it now at TILLYS.COM.

Fatal Party

Fun edit of a kid we sponsored.

2% Chop, short edit I did for Fatal Clothing.

Sometimes I will be sent footage to make quick edits.

I have been having a dream about this image. I have no idea why but… Stay Positive.

Saw a cool class by digital artist James White. He specialized in a lot of 80’s type designs and posters. This is what I came up with.

My good friend JJ Thomas has been extremely busy over the last couple of years. Between coaching Shawn White to another gold medal in the Olympics to his motivational speaking events I was honored when he reached out to design him an event poster.

I had the pleasure of working with Shane Farmer and designing him a poster that would bring attention to his charity Community Rowing.

A fun sketch I did on my I pad, brought it into photoshop and used some true grit brushed to achieve the final effect. I like it.

These are two of my favorite things, Raen Sunglasses and a cold Topo Chico.

Friday art.

I am a fan of the Foo Fighters so I decided to make a fun poster for the band.

Made a poster for the Lisa Andersen Story movie that a close friend directed.

Have you ever seen a skeleton riding a lion? Now you have. One more for the road

My dad had this car, so I drew him a picture for fathers day. Miss you pops

I got hit up by a recruiter from the San Diego Padres and went through an interview process. This is one of the art pieces I turned in. We were off a bit on pay so this was the last project I worked on. Regardless, Go Padres!