About

Senior Designer/Art Director

Excellent management, entrepreneurial spirit, and creative ability applied to create engaging marketing, advertising, print design, and e-commerce projects that deliver brand growth.

In professional settings, it is often stated that an individual who possesses a diverse skill set is a "Jack of all trades." This is often seen as a negative connotation as it suggests that the person in question may not possess a high level of proficiency in any one particular skill. However, it is also widely acknowledged that individuals with a broad skill set can be more valuable than those who are experts in only one area.

As someone who has spent over a decade in the design industry, I recognized early on that there was a great deal of competition in the field. In order to differentiate myself from others and stand out, I made a concerted effort to acquire a broad range of skills. To achieve this, I willingly took on tasks that were outside of my comfort zone and actively sought out opportunities to expand my knowledge and gain practical experience.

On occasion, I found myself working with smaller brands that did not have the budget to hire a team of specialists, such as graphic designers, web designers, product photographers, videographers, etc. In such instances, I took on these roles myself and used these opportunities to further hone my skills. My desire to continually improve and enhance my skill set eventually led me to become a "Swiss Army Knife" of sorts - someone who is versatile and can perform a multitude of tasks competently.

Therefore, as someone who has become a Jack of all trades, I am confident in my abilities and consider myself a master of all trades.

About My Career

Creative problem-solver with a proven track record of success in leading and delivering 1st Class marketing and advertising campaigns.
Expertise in all aspects of the design process, from concept to completion.
Strong understanding of branding and marketing principles.
Excellent communication and interpersonal skills.
Ability to work independently and as part of a team.

Key Skills and Accomplishments

Designed and developed branding and marketing campaigns for a variety of clients, including Shutterfly, The GAP, and Old Navy.
Managed multiple projects simultaneously and met deadlines consistently.
Collaborated with cross-functional teams to ensure that projects met business objectives.
Spearheaded the Gordini Gloves 2022 Sales Catalog.
Designed highly detailed and creative email/blogs layout in XD for Gordini Gloves.
Designed POP and Marketing materials for Hard Fizz (Hard Seltzer from Australia) including web banners, wall banners, billboards, HQ art assets, digital design.
Art directed the branding and development of two restaurants that were later acquired by a major investment firm.
Created templates and toolkits that adhered flawlessly to brand standards while injecting a personal flair.
Worked with photographers and videographers to create high-quality marketing assets.
Managed a team of junior designers and ensured that they met deadlines and produced high-quality work.

Core Competencies

Branding
Marketing
Design
Project Management
Communication
Teamwork
Creativity
Problem-solving
Attention to detail

Education

Bachelor of Science in Media Arts, Platt College
Associate of Art in Graphic Design, Platt College

Technical Skills

Adobe Creative Suite
HTML
CSS
Shopify
WordPress
Wix
Square Space
Kajabi
Pro Tools
Canon DSLR
Final Cut Pro
Adobe Premier
Cinema 4D
Sketch
Adobe XD
Figma

I am confident that my skills and experience would be a valuable asset to your team. I am a highly motivated and results-oriented individual who is always willing to go the extra mile. I am also a team player and I am always eager to learn new things.

I am available for full-time or freelance work. I am also open to remote work.

Thank you for your visit and consideration. I look forward to hearing from you soon.